• Multisensory experiences as the key to brand strength
• Practical insights along the value chain
• Communication on high-quality paper effectively supports brands.

The challenges in the business world continue. On June 9, Lenzing Papier, together with Köhler Papier, organized the event "More Sense for Stronger Brands" in Vienna. This event was attended by product managers, consultants, and stakeholders in the graphic arts industry.

Multisensory experiences as the key to brand strength

A highlight of the event was the keynote address by Olaf G. Hartmann, which illuminated the importance of multi-sensory brand experiences. His central message: tactile experiences are necessary to gain importance in an increasingly digital world. They contribute significantly to the differentiation and emotional appeal of brands.

Practical insights along the value chain

The presentations were complemented by contributions from Ernst Brunbauer, Managing Director of Lenzing Papier, and Udo Hollbach, Managing Director of Koehler Paper Greiz site, who used concrete applications to demonstrate how circular economy, recycling and upcycling can be implemented with high quality.

Communication on high-quality paper effectively supports brands.

The event made it clear: responsible material concepts create successful opportunities for strong brand presence. The use of tactile, responsible materials in marketing approaches is effective for gaining strong brand identities.

Lenzing Papier is the specialist that supports society with recycled paper for communication and packaging purposes.

An impression of the conference is visible on the LinkedIn site of Lenzing Papier:

Figure: Together with Lenzing Papier, Koehler Paper demonstrated how premium quality and sustainability can be combined effectively at the “More Sense for Stronger Brands” event in Vienna (from left to right: Ernst Brunbauer, Managing Director of Lenzing Papier; Olaf G. Hartmann, founder of the Multi-sense Institute; and Udo Hollbach, Managing Director of the Koehler Paper Greiz mill). Source: Koehler Paper