Gaining Competitive Edge Through Innovation and Sustainability

LENZING, Austria. The paper industry faced a challenging year marked by a sluggish economy and declining demand. Lenzing Papier is actively countering this trend through innovation, strategic investment, and a strong commitment to sustainability. A key milestone is the investment in a state-of-the-art deinking plant, including a modern water recycling and treatment system – setting new standards in recycled paper production.

As a market leader in premium recycled papers, Lenzing is taking paper recovery to the next level. The new facility ensures even more efficient removal of printing inks, resulting in significantly improved recycled fiber quality. Preceding this step, downstream processes were already upgraded over the past two

New Raw Materials, New Possibilities

The plant also enables the use of alternative fiber sources, unlocking multiple benefits in resource conservation, energy efficiency, emissions reduction, and environmental protection.

“We’re not just recycling – we are truly upcycling. Our aim is to create recycled paper that actually surpasses the quality of the original material,” explains the Managing Director of Lenzing Papier.

Technology as a Competitive Advantage

Thanks to intensive R&D efforts, Lenzing continues to expand its technological leadership. The new deinking plant is scheduled to go into operation in Q3 2025 and will provide tangible benefits: superior product quality, greater flexibility in raw material sourcing, and a significantly more sustainable production process.

Innovation in Food Packaging

Lenzing Papier is also setting new benchmarks in sustainable food packaging. A recently developed oil- and water-resistant barrier coating based on plant-based materials is completely free from microplastics. It meets the highest food industry standards and fully complies with EU plastic regulations. The solution comes at a time when demand for eco-friendly packaging continues to rise globally.

Thanks to advanced fiber processing, Lenzing’s recycled products now match the performance of virgin fibers – offering customers a sustainable solution without compromise. An added benefit: it positively impacts the sustainability metrics of Lenzing's business partners.

With this investment, Lenzing Papier reaffirms its position as an innovation leader and reliable partner for businesses seeking premium, sustainable paper solutions – now and in the future.